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Amazon ads, tuned: Sponsored Products, Brands and DSP. A search-term table shows hiking daypack, exact, spend $186.73, sales $1,248.66, ACOS 15.0%, Bid +15%; backpack, broad, spend $94.27, no sales, Negative added; hydration daypack, new, spend $43.81, sales $318.72, ACOS 13.7%, Moved to exact. Budget shifted to Trail Pack 32L. Catalog checked. Fixes verified. Six fictional Halden Outdoor products receive distinct checks: Trail Pack 32L, A+ added; Summit Vest, title trimmed; Insulated Bottle, variation linked; Ridge Headlamp, images increased from 3 to 7; Trekking Poles, material added; Rain Shell, already ready. Verified on Amazon. ChatGPT answers. And ads. A shopper types: Which hiking daypack under $150 fits a 3-liter water bladder and has a rain cover? The answer: Halden Outdoor Trail Pack 32L has a 3-liter bladder sleeve and a rain cover. A separate Sponsored card names Halden Outdoor Trail Pack 32L. With Portal, your ChatGPT knows your Amazon numbers. Which products lifted sales last week, and where did ad spend fall? Trail Pack led sales; Summit Vest spend fell $137. A per-product table shows Sales, vs prior week, Ad spend and ACOS: Trail Pack 32L, $8,736, +18.6%, $1,083, 21.7%; Summit Vest, $4,218, +6.2%, $627, 24.8%; Total, $12,954, +14.3%, $1,710, 22.7%. Sources: Seller Central + Amazon Ads. ACOS uses ad-attributed sales. All Halden Outdoor data is fictional. Published results enter in a vertical list: CPG brand · Amazon + DSP, Core product ACOS 116% → 40%, the April before we started vs the April after. Early-stage toy brand · Amazon organic search, Organic presence, core term 4% → 97%, four weeks apart. Consumer products · Amazon catalog, $94k in six months · higher-margin FBM bulk listings. Spanish content, ChatGPT answers in Spanish, 25% → 73%, after we translated a client’s site into Spanish (about 170 pages). Let’s talk. Or start with Portal, $99 a month.