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Amazon Ads & DSP managementAmazon ads run by operators,
Amazon ads run by operators,
not a dashboard.
We manage the full range of Amazon sponsored ads and DSP, pricing every bid to your real margin rather than vanity ROAS. With $100M+ in managed spend behind us and an AI memory of your account, your returns compound over time. A senior operator owns it, with plain-language reporting direct to your inbox.
+46%
ad sales YoY, with spend down 2%
+49%
ROAS lift for a natural-care brand (1.75x to 2.62x)
10x
DSP return for a personal-care brand, 78% new customers
8.2x
growth on a new product line launch
The usual problem
Spend creeps up, ACOS creeps up, and your agency sends a report.
Most Amazon advertising runs on autopilot or on a junior account manager copying last month's setup. Budget leaks into search terms that never convert, the account structure goes stale, and the highest-return lever, DSP, sits untouched because the brand can't access it. You get dashboards instead of decisions.
What we run
The full Amazon ad stack, operated.
1
Sponsored ads
Sponsored Products, Brands, and Display, with search-term harvesting, profit-first bids, and clean structure, optimized to margin daily, not to a vanity ROAS target.
2
Amazon DSP
Programmatic display and audience targeting most brands can't access on their own. We bring the managed seat, the audiences, and the optimization.
3
Attribution & reporting
Real attribution across Amazon and your own store, reported in plain language. You see what's working and why, without logging in.
A senior operator runs the day-to-day against the goals and margins you set, refining the plan with you. AI handles the harvesting, the bid math, and the audience modeling at a scale a human team can't match by hand.
The lever most brands can't pull
Amazon DSP isn't self-serve. That's the opportunity.
DSP unlocks Amazon's programmatic display, retargeting, and audience data, but it takes a managed seat and real operating experience to run well, which is why most brands never touch it. We do. On one natural-care brand, AI audience optimization drove DSP to a 5.7x ROAS over a 90-day window, on inventory the brand couldn't have run alone.
See what DSP could do for you →Your account's AI memory
We keep a full AI memory of your account, every campaign, margin, and result, so each bid builds on the last and the AI tunes thousands of bids to your margin in real time.
- Your goals, our execution
You set the goals; a senior operator runs the day-to-day to hit them and refines them with you. AI removes the grunt work and the guesswork. The calls that affect your spend stay with a person.
- Profit-first, not vanity ROAS
We bid to your actual margin and contribution, so growth shows up in profit.
- DSP most brands can't run
We bring the managed seat and the audience modeling, putting Amazon's highest-return inventory in reach.
Proof, not reports
Results we've driven on Amazon.
Natural-care CPG · Amazon → ChatGPT, Google, DSP
We grew this brand's Amazon ads first: a money-losing hero product became one of its most profitable, sales up 129%, and account ad sales rose 46% year over year on less spend. Then the engine took over. It runs their ads on ChatGPT and Google, tracks each click through to the sale on Amazon and their own site, and retargets those shoppers through Amazon DSP. One brand, one memory, every channel feeding the next.
Outdoor gear · international Amazon (UK + EU)
We model every bid to the owner's real margin target, around a 4x return, and align it with live organic-rank data so paid spend lifts the keywords worth owning. A new product line scaled past 8x, with head terms climbing from rank 22 into the top five as paid pulled organic up with it. In his words, the reporting is detailed enough “to understand and make decisions.”
Health and personal care · Amazon + DSP
Amazon listing templates that take days by hand, the engine builds in minutes, so we launched dozens of new bulk products fast off the brand's own catalog. Bulk went from nothing to a top revenue lane in weeks, with sponsored ads and DSP returning around 10x and 78% of DSP orders coming from new customers. On track to a $1M run rate within 90 days.
The full machine behind it
Amazon is where we start. Every platform feeds one context engine.
Ad platforms
we run
we run
Amazon Ads + DSP
Google Ads
ChatGPT Ads
Walmart Ads
Meta Ads
AI engines
we track
we track
ChatGPT
Gemini
Copilot
Google AIO
Amazon Rufus
Commerce channels
we connect
we connect
Amazon
Walmart
DTC/Shopify
ChatGPT Commerce
Why this matters: we run the ads, track how every AI engine answers you, and connect the rest of your brand's data into one context layer. The more it knows, the better it performs, and the faster we can extend it into each new channel that brings you customers.
Amazon Ads management, answered
Questions brands ask before switching.
How much does Amazon PPC management cost?
We scope pricing to your ad spend and goals, not a flat retainer that ignores account size. The free teardown shows what we'd change before any commitment, so you can judge the value first.
What is Amazon DSP, and can my brand use it?
DSP is Amazon's programmatic platform for display, retargeting, and audience targeting using Amazon's shopper data. It isn't self-serve and takes a managed seat to run well, which is why most brands never access it. We bring the seat, the audiences, and the optimization.
Do I have to give you account access to get the teardown?
No. Read-only access lets us go deeper, but it isn't required to start. Tell us about your account and we'll send back the wasted spend, the structure fixes, and the DSP upside.
Will you switch off what's already working?
No. We keep what converts and fix what leaks. We bid to your actual margin and contribution, so growth shows up on your P&L, not just in the dashboard.
How fast can you get started?
We connect directly to the platform APIs, so campaigns and tracking go live in days, not weeks. You'll see real sales and return, reported in plain language, without logging in.
The offer
Get a free teardown of your Amazon Ads account.
Tell us about your account, read-only access optional and not required to start, and we'll send back a teardown of what we'd change: the wasted spend, the structure fixes, and the DSP upside you're leaving on the table. The more you share, the sharper it gets, and we'll refine it with you from there. Free, no call needed to start.
Free, no obligation. If we're not a fit, we'll say so.
Run by Gunnar Staples, founder, and team. You'll hear back from the team that runs the ads, usually the same day.