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Long-form, practical guides on AI visibility, advertising, e-commerce, and AI enablement. Each guide includes frameworks, data, and step-by-step implementation advice.
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A four-layer framework for getting your brand recommended by AI assistants like ChatGPT and Google Gemini. Covers content structure, technical signals, authority building, and monitoring.
AI agents evaluate products using signals most brands don't optimize for. Here's what the invisible shelf looks like and how CPG brands can win on it.
Generic GEO advice doesn't work for CPG. Here's how generative engine optimization differs for consumer packaged goods brands.
A decision-matrix approach to selecting and integrating AI advertising tools across Meta, Google, Amazon, and TikTok. Includes platform comparisons, budget thresholds, and integration patterns.
When to automate Amazon advertising, what tools to use, and what to keep manual. The definitive guide for CPG brands focused on contribution margin.
You don't need to sell on Amazon to use its ad platform. Here's how non-endemic brands in insurance, finance, SaaS, and more use Amazon DSP.
A journey-based guide to Amazon advertising, from launching your first Sponsored Products campaign through building a full-funnel strategy with DSP, Sponsored Brands, and beyond.
AI shopping agents are already influencing purchase decisions. Here's the practical checklist CPG brands need to prepare their products for the invisible shelf.
Most Amazon advertising advice focuses on ACoS, but ACoS ignores your margins. Here's the CM1/CM2/CM3 framework that tells CPG brands whether their Amazon sales are actually making money.
AI agents are already transacting with each other, and every major payment network has committed to agent commerce infrastructure. Here is what CPG brand leaders need to know about the protocols, the players, the timeline, and the strategic implications.
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