Results

Selected work.

116% to 40% ACOS on a core product.

A CPG brand, the April before Texin against the April after.

Ad spend efficiency, before and afterSponsored Products ACOS by product · same month, one year apart · lower is better
Long tail (11 products)ACOS 163% in April 2025, 27% in April 2026.
Product AACOS 116% in April 2025, 40% in April 2026.
Product BACOS 93% in April 2025, 47% in April 2026.
Product CACOS 57% in April 2025, 39% in April 2026.
Product DACOS 50% in April 2025, 29% in April 2026.
Product EACOS 41% in April 2025, 40% in April 2026.
Whole accountACOS 57% in April 2025, 38% in April 2026.

CPG brandAmazon Ads and DSP

116%to40%

ACOS on a core product, year over year. Ad sales up 129% on 22% less spend.

Early-stage toy brandAmazon organic search

4%to97%

How often the lead product showed up organically on its core search term, four weeks apart, after it moved to Prime and the listing was rebuilt.

Consumer products brandAmazon catalog

$58k

Sales from a new bulk line we built out of the brand's existing catalog, May through August.

E-commerce brandChatGPT ads

$3.78to$1.18

Cost per click in the first nine days. Click-through rate tripled.

Professional services firmMeta ads

33% less

Cost per lead on our best-performing creative versus the campaign average, after we got the firm back on Meta when its old ad account was shut down.

And the work behind the numbers.

  1. Took new items and full variation families from setup to live the same day
  2. Launched a new Meta campaign the same day it was built
  3. Rebuilt a Seller and Vendor catalog in one bulk pass
  4. Moved restock planning out of spreadsheets and into the account

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