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SEO & AI search (GEO)Be the answer,
Be the answer,
in Google and in AI.
Your customers don't just search Google anymore. They ask ChatGPT, Gemini, and Copilot, and those answers come from somewhere. We build the content, the schema, and the context engine that make them come from you, and we track every AI engine's answers daily so you can watch it happen.
Automated, free, and usually in your inbox within the hour.
What changed
Search didn't shrink. It multiplied.
Google now answers with AI before it shows links, and a growing share of buying questions never touch Google at all: they go to ChatGPT, Gemini, and Copilot. Most agencies still sell rankings reports for a world with one search box. If an AI engine recommends your competitor by name, no rankings report will ever show you, and you'll feel it as revenue that quietly goes somewhere else.
What we actually do
Expertise in, answers out, measured daily.
1
Build the context engine
We turn your team's expertise, your data, and your voice into a knowledge base our AI works from, so everything we publish is specifically yours, not generic filler that reads like everyone else's.
2
Publish at scale, checked
Pages built from that engine, with schema, internal linking, and citations, each one edited and fact-checked before it ships. Hundreds of pages for one client so far, at a quality bar a regulated industry accepts.
3
Measure the answers
Our own scanner runs every day, rotating through the questions your customers ask and recording who gets named: you or your competitors. Plain-language reports show visibility moving, tied to your analytics and rankings.
And because the same brain runs paid media, the ads around your content, ChatGPT, Meta, Google, and Reddit, launch in days and get smarter from everything the content learns.
Why us
We're not adapting an SEO playbook to AI. We built the instruments for this terrain ourselves, and we live on it daily.
- Our own AI visibility scanner
Scans run every day across ChatGPT, Perplexity, Gemini, Copilot, and Google's AI answers, with your search and analytics data connected. Most agencies can't see this surface at all.
- Content with receipts
Every claim fact-checked before publish. We hold this bar for a law firm, where getting a fact wrong has real consequences, and it is exactly the kind of content AI engines trust enough to cite.
- Attribution into your systems
We connect the content to your analytics, call tracking, and intake or CRM, so you see which page, call, or ad produced each lead, automatically.
Proof, not reports
The practice in action.
Our deepest proof is a law firm, one of the most competitive lead markets on the internet. The same system carries to any business that lives on leads or on e-commerce: professional services, home services, healthcare, DTC brands, and beyond.
Law firm · SEO, AI search, and the ads around it
We turned the firm's expertise into an AI brain, then rebuilt their site on it: hundreds of pages with the schema and tracking that already make them the answer in ChatGPT and climb in Google. The brain plugs into their analytics, call tracking, and case-intake system, so leads trace back to the page, call, or ad that produced them. It launched their ChatGPT ads in a day, ads already delivering click-attributed leads into intake, and their Meta launch runs on it now too.
Outdoor gear · paid and organic, one system
Organic visibility isn't only a website game. On Amazon, we align paid bids with live organic-rank data so spend lifts the keywords worth owning: head terms climbed from rank 22 into the top five while a new line scaled 8.2x. The same principle drives our SEO work: paid and organic feeding one brain, each making the other cheaper.“I think they're really valuable and I do look at them daily.” The owner, on our daily rank reports.
Health and personal care · a storefront born answer-ready
SEO and GEO work best in the architecture, not bolted on after. For this brand's new DTC storefront we shipped structured data on every template, answer-shaped category copy, a GEO query map built from real AI answers, and a 154-row redirect map so years of search equity carry into the new site, all before the first ad dollar. The same pages are built to be quoted by AI assistants, not just ranked.
The full machine
Content is one spoke. The brain connects them all.
Ad platforms
we run
we run
Amazon Ads + DSP
Google Ads
ChatGPT Ads
Reddit Ads
Meta Ads
Walmart Ads
AI engines
we track
we track
ChatGPT
Perplexity
Gemini
Copilot
Google AIO
Alexa for Shopping
Commerce channels
we connect
we connect
Amazon
Walmart
DTC/Shopify
ChatGPT Commerce
Why this matters: every logo here is a spoke into the same hub, the AI brain we build for your business. The ads feed it results, the AI engines tell it how machines answer for you, and your commerce data tells it what actually sold. The more spokes we connect, the smarter every decision gets, and the faster the next channel stands up.
SEO & GEO, answered
Questions we hear before starting.
What is generative engine optimization (GEO)?
GEO is the work of making your brand the answer AI engines give. When someone asks ChatGPT, Gemini, or Copilot a question your business should win, GEO determines whether you get named and cited. It builds on classic SEO, structured content, schema, and authority, but is measured against AI answers instead of a rankings page.
How is GEO different from SEO?
SEO earns you a position on a results page; GEO earns you a place inside the answer itself. The inputs overlap, which is why we run them as one practice: the same well-structured, well-sourced content that ranks in Google is what AI engines quote. The difference is measurement, so we track AI answers daily with a scanner we built ourselves.
How do you measure AI search visibility?
We built our own scanner that asks ChatGPT, Perplexity, Gemini, Copilot, and Google's AI answers the questions your customers ask, running every day on a rotating cycle, and records who gets mentioned and cited, you or your competitors. You see visibility move in plain-language reports, alongside your Google rankings and analytics.
Is the content AI-written?
It is drafted by AI running on a context engine we build from your actual expertise, your data, and your voice, then edited and fact-checked before anything ships. That is how we publish at a scale hand-writing cannot match without shipping generic filler. For regulated industries we run claim-by-claim fact-checking; we do this for a law firm today.
Do you also run the ads?
Yes. The same context engine that writes the content runs paid campaigns around it: ChatGPT Ads, Google, Meta, and Reddit. Content and ads feeding one brain means the ads get smarter from what the content learns, and the content targets what the ads prove people want.
And yes, we run the ads too: ChatGPT Ads for the new channel, and full-service e-commerce when Amazon is the engine. Content and ads feed the same brain.
The offer
Get a free AI visibility snapshot for your brand.
Enter your website and confirm with one click in your inbox. From there our own scanner takes over: it asks real buyer questions on Perplexity, Gemini, and Google AI Overviews and emails you what they answered, usually within the hour. You'll see where you show up, where a competitor owns the answer, and what we'd do about it. Free and automatic, no call needed to start.
Runs by itself once you confirm. Free, no obligation. If we're not a fit, we'll say so.
Run by Gunnar Staples, founder, and team. You'll hear back from the team that does the work, usually the same day.