Amazon PPC management, run through Amazon's own APIs

Texin.ai is an Amazon agency for consumer brands, based in Austin, Texas. Our Amazon PPC management covers Sponsored Products, Sponsored Brands, Sponsored Display and DSP, and we run it through Amazon's own APIs, not exports. So we see ads, sales, stock and the Buy Box side by side every day, and we make the changes ourselves.

Here's what that catches. Amazon's reports said one brand's DSP campaigns returned about 13 times their cost. We checked the brand's actual orders, not Amazon's credit, and turned them off. Sales didn't drop. Over the next two weeks they ran 5.1% to 11.6% above forecast, so the campaigns stayed off.

What makes Texin.ai a different Amazon PPC agency

There are a thousand Amazon PPC agencies. Most know the same steps. So do we. The steps aren't a secret. What's different is the system we built to run them, and how fast it lets us move.

Direct connections to the platforms.

We work through Amazon's Ads API for campaigns and bids, and the Selling Partner API for Seller Central and Vendor Central. DSP, Amazon Marketing Cloud, Amazon Attribution, Google Ads, Meta and ChatGPT Ads connect the same way. No CSV exports.

One rulebook behind every account.

Every lesson goes into one written rulebook: 46 reference files today, with more than 350 notes on where each lesson was proved. A fix we find on one account becomes the default on the next.

We actually do the work.

No list of recommendations for you to go execute. We make the change and confirm it took.

It gets faster.

The more the system knows about your account, the quicker we move and the more we find. It's a flywheel: the speed keeps building instead of fading after month one.

What our Amazon PPC management services include

Amazon PPC management is the ongoing work of setting bids, budgets, keywords, targets and negatives so ad spend earns a profit. With us, that covers:

  • Sponsored Products, Sponsored Brands (including video) and Sponsored Display: structure, keywords, product targets, negatives, bids, budgets and placements.
  • Search terms: keep what converts, cut what doesn't.
  • DSP and Amazon Marketing Cloud audiences, when the account is ready for them.
  • Measurement past Amazon's own ROAS: order data with no ad attribution, incrementality reads, and Amazon Attribution for traffic you send from Google or ChatGPT Ads.
  • Checks before spend: stock cover and Buy Box, so ads don't run on products that can't sell.
  • A weekly report in plain language.

You can hire us for one piece or the whole pie.

How we work

Day one: the obvious fixes. Wasted spend, broken targeting, ads on products that can't sell. We usually fix those within a day.

Then: define what success means. Real strategy starts with your goals: profit per product, new customers, rank on the searches that matter. We build the system around those. That part doesn't start fast. It compounds.

Every change follows the same four rules:

  1. 1

    Judge the effective bid.

    The bid in Amazon's auction is the base bid times the placement adjustment, so bids and placement adjustments are one system.

  2. 2

    Move in sized steps.

    Usually 10% to 25%, sized to how many clicks a keyword has. A 50% cut on thin data drops a keyword into worse placements, where it gets even less data.

  3. 3

    Wait for the sales to land.

    Amazon's ad reports keep adding sales for up to 14 days after a click, so a keyword's last few days always look worse than they are.

  4. 4

    List it, then read it back.

    We list every change before it runs, pull it back from the platform after, and check it again later. We've seen an ad platform undo a change about 19 seconds after reporting success.

Results: six stories from the system

Six recent stories from client accounts, with brands described by category only.

Turning off DSP that Amazon said returned 13 times its cost

Amazon credited a consumer brand's package of past-shopper and contextual DSP campaigns with about 13 times their cost. We pulled the brand's daily orders, DSP data and Sponsored Ads data side by side and built a forecast from the prior year. After the package was switched off (Jul 28 to Aug 10, 2026), total store sales didn't drop. They ran 5.1% to 11.6% above forecast in every version of the test we ran. The package stayed off.

Four AMC audiences the day access opened

The day the same brand accepted Amazon Marketing Cloud terms, we queried it through the API and built four custom audiences. The first query showed why they were worth building: of 1,629 shoppers who clicked the brand's main search campaign (Jul 15 to Aug 24, 2026), 386 (23.7%) went on to order, and 87% of those buyers were new to the brand.

DSP buyers almost all saw search ads too

In an AMC instance with DSP data (Oct 6 to Nov 2, 2026), 107,773 shoppers reached by DSP saw no Sponsored Products or Brands ad. Only 13 bought (0.01%). Of 23,485 who saw both, 232 bought (1.0%). You can't judge DSP without search ads in the picture, and a DSP-only dashboard can't show that.

A lost Buy Box traced in about three hours

On day one of a major Amazon sale event, an early-stage consumer brand lost the Featured Offer on a product at 9:33 a.m. Central. By about 12:45 p.m. we had the cause: another retailer's flash price matched Amazon's competitive price threshold to the cent. That pattern fit every saved offer pull from Aug 24 to Oct 6, 2026. The same check showed a later promotion already blocked on two products, about six weeks out.

Walmart: built in one morning once we had the go-ahead

We proposed putting a consumer products brand's Amazon bulk packs on Walmart. The brand said yes at 6:17 a.m. Eastern on Oct 30, 2026. About five hours later, eight listings were live on Walmart. We built them through Walmart's API, matched each price to Amazon's live price, and read every one back. Stock went in that afternoon. The month before went to product inputs and the approval. The build was never the slow part.

Ads running on a SKU without the Buy Box

Ads on a SKU that doesn't hold the Buy Box barely serve. For one brand, a Buy Box check found 18 enabled campaigns, some running since June, advertising a SKU that didn't hold the Buy Box. That SKU got 182 impressions on Nov 1 to 8, 2026, against 27,482 for the one that did.

What it costs, and two ways in

Both ways run on the same direct Amazon connections.

Managed.

We run it. Every engagement is scoped to your catalog, channels and the work you need, and priced in writing before anything starts. Let's talk.

Portal.

You run it. Portal connects Seller Central, Vendor Central and Amazon Ads to Claude or ChatGPT, and keeps every day of history from the day you connect. Today it answers questions; making changes is coming next. It's $99 a month after a 14-day free trial. See how Portal works.

ManagedPortal
Who does the workOur team, in your accountYour team
Changes bids and campaignsYes, with readbackComing soon
PriceScoped in writing$99/month, 14-day trial
Fits whenNobody in-house runs Amazon ads full time, or the problem crosses ads, listings and stockYour team runs the ads and wants answers without exports

Who it fits

Brands that want the work done, not just reported. One early-stage brand gave us Seller Central and ads access on Jul 20 and 21, 2026, and approved the plan on Jul 23. On Jul 24, seven new titles went live and 29 Sponsored Products campaigns launched through the Ads API, every one read back. It started with Amazon ads. By November it had added AI search visibility and asked us to run its other retailers from Dec 1. The plan there is the same: list its unlisted products on Walmart from the Amazon content it already approved, the same day access lands.

Where this is going

We think every brand will need its own AI system: one that knows its numbers across every channel and can act inside limits the brand sets. That's what we're building. Portal reads Amazon today. Walmart in Portal is coming, and so is letting Portal make changes. Until then, our team does the acting part for managed clients, on Amazon and Walmart. Texin.ai is led by founder Gunnar Staples.

Questions

What does Amazon PPC management include?

Bids, budgets, keywords, product targets, negatives and placements across Sponsored Products, Sponsored Brands and Sponsored Display, plus DSP when the account is ready. We also check stock and the Buy Box before spend, and report weekly in plain language.

How long until results?

Obvious fixes like wasted spend usually happen within a day. Strategy takes longer, because it starts with what success means for you, and it compounds from there.

How much does Amazon PPC management cost?

Managed work is scoped to your catalog, channels and needs, and priced in writing before it starts. Portal is $99 a month after a 14-day free trial.

Do I keep access to my account?

Yes. We work through access inside your own Amazon account, scoped to the work, and you can remove it any time.